“Dolly” Design System

“Dolly” Design System

“Dolly” Design System

“Dolly” Design System

Dolly was Meta’s foundational design system initiative focused on creating a scalable framework that aligned design and engineering across multiple product surfaces. The system established a unified set of components, patterns, and guidelines to enable consistent, high-quality experiences while improving efficiency for teams building new features.

Deliverables

Design System

UX Design

UI Design

As Meta’s product ecosystem expanded, teams encountered inconsistencies across UI patterns, duplicated implementation effort, and gaps between design artifacts and production code. The initiative focused on defining a cohesive system architecture that connected visual language, interaction behavior, and reusable components into a shared foundation. To balance flexibility with governance, the system separated foundational primitives into a controlled Style Library while enabling more adaptable interface construction through a modular Pattern Library. This structure reduced ambiguity, improved parity between design and engineering, and allowed teams to move quickly without compromising consistency.
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The design system improved product consistency and development efficiency across multiple teams by establishing a shared foundation of components and interaction patterns. It reduced ambiguity between design and engineering, accelerated implementation workflows, and created a scalable framework that could evolve alongside Meta’s product ecosystem. The initiative reinforced the importance of systems thinking, cross-functional alignment, and designing with implementation realities in mind.
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Kelley Blue Book Deal Advisor

Smartphone mockup displaying the Kelley Blue Book Deal Advisor app interface, showing vehicle pricing, trade-in details, financing options, and estimated monthly payment.
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Helping car buyers navigate dealership negotiations with confidence.

UX Design
Interaction Design
Visual Design
Product Strategy