The goal was to create a new identity system that balanced precision with creativity. It needed to feel grounded in Codazen’s engineering DNA, while also reflecting their forward-thinking design sensibility. The rebrand had to be more than a logo—it had to tell a story about how Codazen builds, thinks, and solves problems.

I led the brand refresh from concept to execution, including the design of a new logo, type system, and overall visual direction. I worked closely with internal leadership to clarify the core brand idea and translate it into a flexible identity system that could scale across touchpoints—from digital to print to presentation materials.

The new identity centers around the idea of the cursor line—a symbol of where digital experiences begin. I paired this with a monospaced, condensed type system to reflect Codazen’s precision, while allowing room for creative flexibility and scalability across mediums.

The rebrand gave Codazen a clearer voice and a stronger presence in a competitive digital landscape. It helped reposition the company for larger enterprise engagements and created internal alignment around a brand story that speaks to both what they build—and how they think.