Meta Quest Blog | Josh Grieve UX/UI Design

About the project

A redesign of the Meta Quest Blog — the editorial platform where Meta tells the story of VR, gaming, and Horizon Worlds. The work modernized the visual system, the reading experience, and content discovery to keep pace with the brand's shift toward immersive products.

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Deliverables

UX Design

Interaction Design

Visual Design

Role

UX Designer

The Challenge

The Meta Quest Blog was where the brand published news about Quest, Horizon Worlds, and its growing immersive ecosystem — but the experience hadn't kept pace with the products it covered. The landing page needed to do more than list posts; it had to feel like a destination worthy of the content, surfacing featured stories with the same visual energy as the games and experiences they described. The redesign reframed the index around bold, image-forward article cards and a clear hierarchy that made the latest drops impossible to miss.

The Reading Experience

Once a reader clicked in, the article template had to hold attention. VR content is inherently visual and motion-driven, so the reading layout was built to give rich media room to breathe — full-width trailers, embedded video, and generous imagery integrated into a clean, legible editorial column. The structure kept long-form posts scannable while letting the media carry the energy, so a launch announcement felt nearly as exciting to read about as it would be to play.

Keeping Readers Engaged

A single article shouldn't be a dead end. The redesign treated every post as an entry point into Meta's wider content world, closing each piece with a recirculation module of related stories and a clear path to subscribe. Surfacing relevant content — concerts in Horizon Worlds, new releases, editorial roundups — kept readers moving through the ecosystem instead of bouncing, while the newsletter signup turned one-time visitors into a returning audience.

Impact & Outcomes

The redesign gave the Meta Quest Blog a content experience that finally matched the ambition of the products it covered. Bolder editorial layouts and stronger visual hierarchy improved clarity and engagement with featured stories, the rich-media article template made VR announcements feel immersive on the page, and recirculation plus subscription paths kept readers in Meta's ecosystem longer. Just as important, the work established a flexible, scalable foundation the content team could extend as Meta's immersive product story kept evolving.

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