The goal was to design a modern, scalable blog experience that felt aligned with Meta’s new identity. It needed to support everything from product updates to long-form editorial content, while staying clean, readable, and accessible. Just as importantly, it had to work within Meta’s design system and scale for future content growth.

I led both the UX and visual design for the blog landing page and article templates. I focused on creating a flexible structure that could support a range of content types while staying aligned with Meta’s system components. I also collaborated closely with internal teams to ensure the final designs could integrate smoothly into their broader design ecosystem.

The design focused on hierarchy and clarity—creating a flexible layout that could adapt to feature stories, product updates, and long-form editorial content. I worked within Meta’s design system while pushing visual treatments that brought warmth and depth to the content. Subtle motion and spacing helped create breathing room, making each post feel distinct yet cohesive within the broader experience.

The redesigned blog helped bring Meta Quest’s voice into sharper focus during a key brand transition. It provided a consistent, elevated space for communicating with both new users and the broader VR community—while ensuring accessibility, brand alignment, and scalability for future editorial growth.