Kelley Blue Book Deal Advisor

About the project

Deal Advisor was a mobile app experience that helped car buyers evaluate purchase offers in real time by turning complex pricing data into clear, actionable guidance. The guided workflow provided immediate feedback so users could understand deal quality and make confident decisions during negotiations.

Deliverables

UX Design

Interaction Design

Visual Design

Product Strategy

Overview

Vehicle purchases require interpreting multiple pricing variables that are often unclear, especially in fast-moving dealership negotiations where decisions happen under pressure. The experience translated fragmented market inputs into a structured workflow with real-time evaluation and confidence indicators, reducing cognitive load while helping users understand the impact of each variable as conditions change.

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Impact & Outcomes

Deal Advisor reduced friction during dealership negotiations by turning multiple pricing variables into a clear, real-time evaluation backed by Kelley Blue Book’s trusted market data. The experience increased user confidence at a critical decision moment, expanded adoption of KBB’s pricing tools, and established a scalable foundation for future deal evaluation and vehicle valuation products.

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Design System

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