With the PR60x—Netgear’s first rack-mounted Pro Router—they were ready to complete their hardware offering and compete more directly in the enterprise networking space. The challenge was to create a landing page that told a clear story of a modern, end-to-end solution while highlighting the value of unified management through Insight software.

I led UX strategy and design, collaborating with product and marketing teams to define the narrative, messaging hierarchy, and structure of the experience. My low-fidelity wireframes served as a tool to align stakeholders early and shape the core product story around Netgear’s enterprise ambitions.

The design followed a clear story arc: spotlight the PR60x as the flagship, walk users through the full ecosystem (router, switches, access points), and close with the power of Insight—a platform that lets IT teams manage it all from a single pane of glass. This structure allowed users to understand the value of the whole solution while keeping the spotlight on Netgear’s newest innovation.

The launch gave Netgear a stronger voice in the enterprise space, positioning the PR60x as a powerful new flagship and clarifying how their full product lineup works as a complete solution. The story-led experience also supported marketing and sales alignment, serving as a foundation for campaign messaging and product education.