Netgear Total Network Solution | Josh Grieve UX/UI Design

About the project

A digital experience built to translate Netgear's full networking ecosystem — routers, switches, access points, and Insight cloud management — into a single, clear story of integration and scale, anchored by the launch of the PR60X Pro Router.

Deliverables

UX Design

Strategy

Visual Design

Role

Lead UX Designer

The Challenge

Netgear had all the pieces of an enterprise networking platform — but customers didn't see it that way. The hardware was sold as individual products, the Insight management software as a separate story, and the connective tissue between them was left for buyers to infer. With the PR60X Pro Router about to complete the stack, the opportunity was to stop selling parts and start selling a system: one network, deployed and monitored from a single pane of glass. The challenge was doing that without losing the technical credibility a business audience demands.

Completing the Stack

The PR60X Pro Router was the keystone — multi-gig capable, with a flexible SFP+ port and dual-WAN failover for uninterrupted connectivity. Its launch is what turned a catalog of devices into an end-to-end solution, so the experience was built to lead with it. Rather than present the router in isolation, the page framed it as the entry point to a complete infrastructure: routing, switching, wireless, and cloud management designed to work as one. The product narrative moved from 'here's a fast router' to 'here's the foundation of your entire network.'

Hardware Meets Software

What separated Netgear's offering wasn't any single device — it was Insight Remote Management tying them together. The experience gave that layer its own moment: manage every router, switch, and access point from one place, anywhere, with a free year of subscription included. Surfacing the software alongside the hardware is what made the 'total solution' claim land. It showed buyers that scalability and remote control weren't add-ons but the core value, reframing Netgear from a device manufacturer into a platform they could grow on.

Impact & Outcomes

The work positioned the PR60X Pro Router launch within a much larger platform story, translating a complex ecosystem of hardware and Insight software into a structured, credible experience. It strengthened Netgear's evolution from device manufacturer to enterprise platform provider, improved customer understanding of how the products interoperate and scale, and established a flexible content framework the team could extend as the portfolio grew. The lesson held throughout: when a product's real value is the system it belongs to, the design's job is to make that system visible.

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